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The next 10 years will be very interesting and hopefully, a bright future awaits.
I see a few issues, that all the manufacturers need to address: Tesla’s new approach of only servicing the car when the car needs it seems to make loads of sense, but they don’t have dealers to keep happy, the Hyundai Kona has a 10k service interval!!!
Hyundai/Kia seems to have the efficiency sorted, have some great cars already and also in the pipeline, the pricing structure is also in my opinion better, the European companies just seem to want to charge extra for anything and everything. They also have class leading warranties, that at least give peace of mind with new tech, if they can increase the quality levels of the interiors, I think they’ll be hard to beat.
The Chinese, have some great ideas, but don’t seem (In MG’s case at least) to have the technical support/repairs/fix networks over here, that would need to be addressed if they want to make inroads into Europe
The Europeans (BMW, MB, VAG, PSA, JLR, GM) are a bit behind the curve, but making progress, some quite rapidly in PSA’s case, and seem to be all looking at an electric future, I’ve no doubt they’ll catch up in the end, but I think their pricing structures will have to drop, as people get used to what the Koreans are already offering.
The Japanese will carry on making great cars, and no doubt they’ll be quirky
Ford and Tesla, who knows, but Tesla if they can get mass market cars out there have the name for EV’s and could remain a dominant force
Previous Motability Cars
2006 - 2009 Skoda Superb VR6 2.0tdi
2009 - 2012 Citroen C5 2.0tdi VTR Nav
2012 - 2015 Nissan Qashqai 1.5dci tekna
2015 - 2018 Ford Kuga 2.0tdi Titanium X
2018 - 2021 BMW 220d X drive 2 Series Active Luxury
2021- Hyundai Kona Electric Premium SETbh, I think that in 3-5 years all the underlying tech will be shared/copied/back-engineered etc and most differentiation will be along the same lines as with ICE. The Chinese are, on one hand, similar to Japan of the 60s/70s where they are offering a lot for not much and slowly growing a good value reputation, but on the other hand they have such a huge home market to feed plus politically they’re perhaps not as accepted by Western markets?
Interestingly, I’ve just read an AutoExpress article that came up in my feed that was talking about Nissan and whether they gained an early adopter advantage from the Leaf? One of the points raised was that in terms of new models etc you might think not but that the real advantage is in the decade of data they already have, pertaining to EV manufacture, supply, servicing etc.
<p style=”text-align: left;”>Interesting that one brand in China has a semi automated booths you can book into at any time & they literally swap the entire battery out for one with more charge. Process takes about 3 minutes & you only pay for the difference in charge between the 2 batteries.</p>
Imho that is genius, also eliminates the dying battery issue too, probably never work here in the west due to pay, conditions & cultural mindset. If they managed to fully automate it instead of having 1 employee drive the car in & push buttons maybe….I know it won’t be the UK and Europe as leaders, and probably not the USA, you only have to look at who is leading the World technologically and economically and production wise. It may not necessarily be Hyundai though, it could possibly be a Chinese company (with a projected 2billion population – compare that to the UK of 60 million, with the EU half that of China).
I think you may also get a two-tier system developing with Europe/UK v China/Asia; with the best models with the best technology being in China/Asia. We can see with the allocation of models by Hyundai to Europe of its Ioniq 5 – it was about 3,000 models to the whole of Europe; Europe is not seen as a large market or worth the hassle and as the incomes grow in China and Asia then they will have more buying power to justify companies focussing production in these new areas.
Europe will probably keep trading barriers high to protect its own car industry, which will not be able to compete with the likes of China in 10 years time. Germany has only marginally been capable of competing due to it being in the Euro.
